Fawry, the Egyptian e-payments solutions and banking services provider, has announced its latest partnership with the all-in-one restaurant management system Syrve to enable seamless payments and automated checkouts to the F&B sector in Egypt.
The partnership also marks the official launch of Syrve in the country and acquisitions during the years to come”. The company will expand their market reach and deliver greater value to customers.
This partnership was held during “Cafex Expo”, which takes place from 2 to 4 March at the Egypt International Exhibition Center, New Cairo.
The partnership will leverage the strengths of both Fawry and Syrve to enhance their respective product and service offerings while also enabling them to explore new business opportunities and markets. This will be achieved through a collaborative approach to innovation, research and development, marketing, and sales.
Syrve has already been a prominent player in the F&B industry, offering an internationally regarded all-in-one restaurant management system that supports more than 6000+ restaurants in 44 countries across the globe. Syrve’s comprehensive system can also be tailored to each establishment’s needs, including tools for managing tables, stocks, staff, and payments.
“We are excited to partner with Syrve and to bring together our unique expertise and resources,” said Heba El Awady, Chief Business Office of Fawry. “By combining forces, we can better serve our customers and address their evolving needs in the F&B industry.”
Alexander Ponomarev, Chief Operating Officer of Syrve, added, “This partnership represents a significant milestone for us. We see tremendous potential in working with Fawry to leverage our strengths and create value for our customers in Egypt, the Middle East, and North Africa.”
Under the terms of the partnership, Fawry and Syrve will collaborate on a range of initiatives, including joint product development, cross-promotion of their respective offerings, and the integration of their technologies and platforms. The partnership will also involve joint marketing and sales efforts to reach new audiences and expand market share.