DLM Capital Group, the Development Investment Bank, has announced the launch of its digital bank – Sofri, its one-stop-shop mobile app alongside the unveiling of Sofri’s brand ambassador, Samuel Perry A.K.A BrodaShaggi.
Sofri derives its brand name from the Pidgin English expression “sofri” which translates to “easy” or “stress-free”.
Sofri digital bank identifies with the financial hassles of everyday living and portrays easy access to providing solutions to these problems. The digital bank, available on both Android and IOS stores, is designed as a one-stop-shop approach for all its users and will include loans, investments, and savings products.
Speaking to the press at the launch, MD/CEO of Sofri, Funsho Idowu said “The app is designed to strengthen our commitment to our clients and provide them with access to renewed solutions, especially in today’s digital world. This is part of our obligations to consistently provide innovative, simple, and convenient services and to add value to our stakeholders,’ he added.
Expressing his excitement, the Brand Ambassador, Samuel Perry A.K.A BrodaShaggi said “I am excited to be affiliated with a brand like Sofri. We live in a part of the world where there are countless financial frustrations faced daily. Sofri’s pledge to ease these frustrations is a remarkable thing for me and I can’t wait to use my platform to spread the news and inform my fans of the numerous opportunities the fintech presents.”