Seerbit, a Pan-African payment solutions provider, has launched Alpha, a white-label product that makes it easier for financial institutions, travel and hospitality companies, online marketplaces and other businesses to launch their digital financial technology solutions.
Despite the growing trend of digital commerce on the continent, only 5 to 7 per cent of all payment transactions are made via electronic and digital channels. Most transactions are still happening offline which means the majority of consumers are burdened with the inefficiencies of cash-based transactions.
This also means there is a significant amount of untapped value as consumers are unable to effectively access credit and other financial services because their cash-based transactions do not give financial institutions enough insight into their spending behaviours to provide the services they deserve.
At the same time, across multiple industries, there are already countless businesses that regularly interface with consumers across the continent and have visibility into these spending behaviours but either have limited access to digital payment solutions or cannot build what they need for themselves.
Most end up transacting with cash because it is what they are used to, or they settle for off-the-shelf digital payment solutions that only offer generic services.
SeerBit Alpha takes the hassle out of businesses having their personalised fintech solutions to deliver the services customers want and need, powering them to not only drive growth but add value to their customers by providing easier access to game-changing digital financial services.
According to Omoniyi Kolade, CEO and Founder of Seerbit, “Our mission at SeerBit is to make it as easy as possible for businesses to leverage digital payments to drive growth and SeerBit Alpha is one of the products that helps us to achieve this. We are taking away the complexity of having to build your solutions and allowing businesses to take advantage of our tried and tested innovation. By leveraging our cutting-edge technology, businesses can unlock new opportunities, drive growth, and establish themselves as leaders in the evolving fintech landscape.”