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Egypt’s Brimore Raises $3.5 Million Investment Led by Algebra Ventures

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Brimore, an Egyptian direct end-to-end distribution Startup has closed $3.5 million pre-Series A round led by Algebra Ventures.

The funding round was joined by Disruptech, Vision Ventures, 500 Startups, Flat6labs and other returning investors.

Brimore will use the newly raised funds to strengthen product development, enhance its technology infrastructure and scale its team.

Co-founded 3 years ago by Mohamed Abdulaziz, Ahmed Sheikha, and Mahmoud Refaay, Brimore directly connects domestic manufacturers to distributors who can sell and promote their products.

Brimore leverages a network of thousands of social sellers across Egypt, serving thousands of small and medium enterprises (SMEs) and individuals seeking to expand their businesses with minimal initial capital.

This is the startup’s latest investment led by Algebra Ventures. It closed $800,000 in seed funding in 2019.

“I am proud of the trust our investors are showing in Brimore. We continue to provide unique opportunities to our micro-distributors and suppliers in such a tough time.

“Our growth strategy was built on strong fundamentals and healthy unit economics which has enabled us to maintain 10X year-on-year growth while facing several challenges, including the Covid-19 pandemic,” said Abdulaziz, CEO and co-founder of Brimore.

“For the past two years, on-the-ground operations and commercial planning have been the cornerstone of Brimore’s success,” said Sheikha, chief brand officer and co-founder of Brimore.

‘We are now focusing on technology, data analytics and smart financial solutions to make a solid contribution.

“This new round of investment will enable us to expand our amazing team of star performers aspiring to transform the retail industry in Egypt.”

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Tarek Assaad, managing partner at Algebra Ventures said: “We believe that the large base of consumers in Egypt is best served through customised technology solutions.

“Brimore is developing world-class technology for our local market which will open up tremendous untapped potential in distribution of goods.”

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