Announcing the partnership, Olivier Nusse, CEO, Universal Music France, said, “I am very proud that Aristokrat Group has chosen Universal Music France as its strategic partner to reach a global audience.

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“We are convinced that Aristokrat represents the sound of New Africa and we look forward to working with our UMG labels globally to ensure that people around the world, can discover and dance to this sound!”

“Aristokrat is one of the most important voices in Africa right now. The quality of their A&R, their artistic and creative vision, and entrepreneurship is both unique and progressive,” said Bertil David, MD, Universal Music Publishing France. “We are very proud at UMPG to be able to partner with Aristokrat to help them achieve the global presence they deserve.”

Founder and CEO of The Aristokrat Group Piriye Isokrari described the deal as “an exciting time” for African musicians, producers, and companies.

“Over the last decade, we’ve been at the forefront of cultivating this sound and building sustainable structures locally and we are happy to be able to bring our music and culture to the global market through this partnership with the Universal Music Group,” the chief executive said.