Gameball, the Egyptian customer intelligence and marketing CRM startup, has raised $3.5 million in seed funding for its expansion drive. The investment came from 500 Global, P1 Ventures, Launch Africa, Seedra Ventures, Arzan Ventures, Propeller, and Core Vision, as well as a number of regional investors.

Founded by Ahmed Khairy (CEO), Ahmed El Assy (CPO), and Omar Alfar (CTO), Gameball helps online businesses win back their customers, through instant gamification and rewards management. Clients using Gameball can carry out multi-channel marketing campaigns, run loyalty programs, and build customer profiles for targeted promotions and rewards for increased engagement. The startup launched in 2018.

According to CEO Ahmed Khairy, Gameball’s growth has been exponential and they have so far served over 7,000 businesses reaching 20 million customers. The startup plans to grow this further by embarking on a marketing drive and setting up hubs in regions where its platform is in demand over the next one year.

Khairy adds that moving forward, the startup plans to focus more on commercialising its product by concentrating its efforts in countries that will give the startup access to certain regions like the U.K. to give us access to Europe, and Saudi Arabia for the GCC region.

Hisham Halbouny, the general partner at P1 Ventures, said: “The consumer landscape is evolving rapidly with brands competing for customer engagement, trust and retention. Gameball is solving a large multi-billion-dollar challenge that can transform digital marketing, customer loyalty and monetization around the world. We are thrilled to back the team on their journey as they grow their footprint in new markets.”

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