Betastore, a B2B retail marketplace for informal retailers, has secured a $2.5 million in pre-series A funding from 500 Global, VestedWorld, and Loyal VC. The startup has now raised a total of $3 million in funding.

Founded in 2020 by Steve Dakayi-Kamga and Leo-Armel Tchoudjang, BetaStore helps informal retailers get better access to goods at a wholesale price and delivers to their stores and can provide working capital support.

The Nigeria-based startup plans to provide these services beyond its current three markets by expanding to Ghana, the Democratic Republic of Congo and Cameroon by the end of this year.

Since launch, the startup claims to have grown its customer base and revenues by 10 and 12 times, respectively. The startup anticipates greater growth especially after entering more countries and rolling out its buy now pay later (BNPL) product, as it taps the retail market in sub-Saharan, which was valued at $380 billion in 2021, contributing 20-50% of the region’s GDP on average.

“What is really important for us is to be able to continue to scale by leveraging our asset-light model. We plan to enter new markets before the end of the year and to expand to 100 cities across Nigeria, Ivory Coast and Senegal. We are also planning to reinforce our technology and leadership teams, and to bring in new products and to improve existing ones,” said Betastore CEO, Steve Dakayi-Kamga.

“We want to simplify access to goods and services for the retailers and for the end consumer because we see the merchant as an agent able to make access to goods and services easier. We started out in Nigeria, and we are expanding within Francophone Africa on our way to being a pan African player.”

“The mandate of some of the partners we have on board is to support the economy by financing small businesses, but are not able to lend to them because they do not have the data to inform decisions. We have the visibility of what is happening in this sector, and have data they can use to extend financing,” said Tchoudjang

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