Marketing communication remains foremost for business growth across multiple industries, especially for B2C companies.

With the global growth in data and advancement in artificial intelligence, it is now possible to increase the precision of marketing campaigns with data-driven intelligence and drive value for business growth.

Superfluid Labs, a pioneering data analytics and artificial intelligence company, and Beem, a leading Pan-African cloud communications provider with the largest mobile network reach in Africa have partnered to empower businesses with data-driven marketing campaigns to accurately and reliably deliver communications to customers across multiple mobile channels.

Data-driven Segmentation, Customer Retention, and Credit Risk Scoring 

When dealing with thousands or millions of customer records, the ability to effectively and efficiently segment and score customers based on various attributes for retention becomes a lot more difficult for fast-growing businesses. 

The Superfluid Enterprise Intelligence Platform provides powerful customer retention and segmentation capabilities from business data which enables valuable communications.

Beem has an omnichannel platform, BeemEngage that allows businesses across Africa to engage with customers across SMS, USSD, and WhatsApp in addition to Beem APIs for in-app integrations.

Together, the partnership will deliver multiple benefits to the market including:

  • Delivery of More Personalized Services and Products 
  • Increased Customer Retention
  • Churn or Dormant Account Reduction
  • Improved Cross-Selling and Upselling
  • Consumer Scoring 
  • Higher Customer Satisfaction
  • Increased Transactions 

For businesses looking to rapidly scale across markets whilst increasing customer retention, data-driven communication and engagement will unlock great possibilities for growth. New advantages offered by AfCFTA also present opportunities for delivering services to millions of consumers on the continent through the power of AI-powered digital solutions and communication.

Musa Suleiman
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