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Meltwater Drives Innovation with Broadcast Monitoring in Nigeria

Meltwater are the proud driver of innovation when it comes to maintaining its global position as a leader in media intelligence and social analytics.

From acquisitions with Linkfluence, Klear and Owler, to local initiatives through masterclasses with leading Nigerian businesses, Meltwater continues to stay ahead in the digital landscape. This rings true even more, as Meltwater announces Broadcast Monitoring in Nigeria. 

For businesses to succeed in today’s modern world, adaptation and innovation is a universal key. With the explosive expansion in technological advancements in the last few years, businesses have had to embrace innovation and expansion in order to remain relevant. 

“Building and maintaining one’s brand reputation, both online and offline, is an important aspect of growing your business. When your brand’s reputation is positive among customers, it builds a sense of loyalty and trust, leading to more confidence from your customers towards your brand, and the products or services that you provide,” says Giovanni Hofmeyer, Meltwater’s Nigeria Country Manager. 

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“A strong brand reputation, paired with a killer product or service, is ultimately what will help drive sales and grow your bottom line. Now that we know that the digital environment that we operate in today has become more competitive than ever before, managing your brand’s reputation is going to become a bigger priority in 2021.”

Meltwater is always striving to provide the most comprehensive 360-degree services to help businesses innovate, and as such are happy to introduce TV, Radio, Print, News, and Social Media Monitoring in Nigeria.

PR and Marketing teams who bring external insights gathered from online media into the boardroom have the ability to make more informed decisions. However, this isn’t the case if the insights and data do not come from a single tool. This is one reason why Meltwater has positioned itself to be a leading software solution that is a single source of truth, both globally and across East Africa. 

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Through AI crawling, Meltwater’s media monitoring tool sifts through more than 275,000 global online news sources, comments, review sites, forums, message boards, and over 300 million blogs, and 500 million pieces of new content every day. This ensures that businesses always know exactly where they stand from a global and local perspective. 

Coupled with real-time integration and dynamic visualisations in a single interface, Meltwater provides a complete 360° view of one’s brand and business, with quick access to critical insights for better decision making.  

Meltwater isn’t only driving innovation across West Africa through the services that it provides. The company is also invested in providing skills development opportunities for PR, Communications, and Marketing professionals wanting to upskill themselves. 

Through free online resources such as monthly webinars with global industry experts, comprehensive guides, and the Meltwater Academy, Meltwater is committed to helping businesses not only expand their innovation efforts but also expand the skills and knowledge that professionals need to succeed. 

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Since 2001, Meltwater has been providing solutions that help businesses make more informed decisions, and will continue to demonstrate its passion for innovation through future acquisitions and the development of its people. The latest addition for Nigerian businesses to monitor and access television and radio content is now available. To learn more, click here to book a demo of Meltwater’s Broadcast update and other services. 

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