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Meet 8 African Startups Selected For Facebook Commerce Accelerator

Eight African startups have been selected to be part of Commerce Accelerator powered by Facebook.

The Accelerator is a 12-week non-equity programme supporting innovative commerce startups who renew shopping experiences for buyers and sellers. 

According to Disrupt Africa, the selected startups will have access to a dedicated Facebook mentor, comprehensive training, Facebook’s suite of products and technologies, and a valuable network of product experts and fellow founders to connect with.

In all, 36 innovative commerce startups in Europe, the Middle East, Africa, and Latin America have been selected to take part.

They were selected for having products focused on driving customer value, diverse and focused leadership teams, groundbreaking technology or research and evidence of business growth.

Meet the 8 African startups:


Chatbot-building platforms (1) Botme and (2) WideBot, and (3) Convertedin, an ad automation platform for retailers and e-commerce businesses.

South Africa

(4.) BoxCommerce , a platform for small and medium-sized businesses to create e-commerce websites,

(5.) ShoppingFeeder, a leading feed management and multi-channel marketing platform for online stores.


(6.) Digiduka helps informal retailers get access to digital inventory, and next-generation addressing system.

(7.) OkHi is a Nairobi based company that wants to solve the lack of a physical address system in Kenya and beyond. This system will unlock commerce through enhanced logistics, save lives through improved emergency services, and grow access to finance through better personal identification.


FeedGeni is a product feed generator that helps online merchants increase product visibility and sales by listing their products on shopping engines.

Program Benefits

1.) Mentorship

You will have a dedicated Facebook mentor who will provide guidance on product development and business growth

2.) Training and Workshop

You will benefit from a comprehensive content program covering product innovation and business growth in the commerce space.

3.) Facebook Products and Technologies

You will have a family of products and technologies at your disposal geared to help your business grow.

4.) Valuable Network

You will have an opportunity to connect with talented founders of innovative commerce startups in Europe, Middle East and Africa, and deepen connections with Facebook experts representing various fields of expertise.

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