Entrepreneurship, Innovation and Startups News Hub


TikTok Invites African Entrepreneurs to Apply For #PitchUpInTheSky

Reading Time: 2 minutes

TikTok, the popular video sharing service, has invited African entrepreneurs to join the world-first elevator pitch in the sky event.

Boniswa Sidwaba, content operations manager at TikTok Africa Team, said in a statement that founders of early-stage start-ups in Africa and the Middle East have until Sept. 24 to submit an innovative one-minute TikTok video pitch that will inform and impress the global panel of expert judges, using the platform’s easy-to-use video editing tools.

Sidwaba said that the funding initiative will provide entrepreneurs with the opportunity to compete for about 10,000 U.S. dollars) investment and one-year mentorship from the Gritti Fund.

In addition, three finalists will be awarded the once in a lifetime chance to skydive in United Arab Emirates’ Dubai, while simultaneously completing their winning elevator pitches.

READ  Microtraction Announces Undisclosed Investment in Raise

Sidwaba noted that it has always been TikTok’s mission to inspire creativity and bring joy to its users and the launch of such a unique event is a testament to that.

“Through this event, we aim to support our local community of budding entrepreneurs by providing them with the opportunity to creatively express their ideas with the possibility that those ideas may materialize,” she revealed.

How to Apply

-Make sure you have or create your personal TikTok account

-Upload a 1-minute start-up pitch video to TikTok tagged with #PitchUpInTheSky, #OvercomeYourFear and #BeConvincing. The video MUST contain a text-box with the name of your startup

-Complete the #PitchUpInTheSky application form, where you must include your TikTok @handle and weblink to your video (in TikTok: share –> copy link)

READ  Microtraction Announces Undisclosed Investment in Raise

Application Criteria

  • Pre-seed or seed stage
  • With a working demo to show your service or product
  • Raised less than $500k in funding
  • From the Middle East and Africa
  • In areas of healthcare, education, artificial intelligence, media & entertainment, and transportation


10 finalists

  • Access to Lark Suite
  • Global Media Exposure

3 Finalists

All of the previous, plus

  • Access to Lark Suite Pro version 1-year consulting from world-class
  • Contacts into TikTok Europe
  • Weekly personal mentoring
  • Equivalent of $5,000 worth of mentorship/advisory sessions
  • Social media/marketing amplification on Microsoft for Startups channels
  • Interview/video story focused on the founders
  • 1h architecture review session with our CTO-in-Residence
  • 1h consultation Session for publishing their solution on Microsoft Marketplace


All of the previous, plus

Once in a lifetime opportunity (but also hard requirement) to skydive in Dubai

READ  Microtraction Announces Undisclosed Investment in Raise

The Gritti Fund

  • $10,000 investment by the Gritti Fund
  • 1-year mentorship from The Gritti Fund
  • Up to $120k worth of Azure credits to migrate and build on Azure

Application closes 24th September. Click here to apply.

Follow me
Editor, I am also a freelancer, part-time copywriter and I love solitude. Send us an
Musa Suleiman
Follow me
Jiji Nigeria
We would like to make you the first to get all our updates!    OK No thanks