WhatsApp, the world’s most popular messaging platform with over 2 billion users, has officially rolled out its long-anticipated monetisation tools aimed at businesses and digital commerce.
The move marks a major shift from the messaging app’s ad-free roots to becoming a powerful platform for business messaging, customer engagement, and in-app transactions.
Meta Launches Monetisation Features for Messaging App’s Business Users
The monetisation rollout includes expanded access to the WhatsApp Business API, along with new premium features, in-app shopping tools, and deeper integration with Meta’s advertising ecosystem.
“With these new tools, we’re helping businesses build stronger customer relationships while creating a scalable way for the messaging to generate revenue,” said a spokesperson from Meta.
Key WhatsApp Monetisation Features Now Live
1. WhatsApp Business API (Paid Access)
- Enables large and mid-sized companies to send automated notifications, respond to customers, and manage chats across teams.
- Businesses are charged per conversation under different pricing tiers (marketing, utility, service).
2. Premium WhatsApp Business App
- Subscription-based features now include:
- Multi-device access
- Custom web pages
- Enhanced catalogue visibility
- Branded business profiles
3. Click-to-WhatsApp Ads
- Businesses can launch ads on Facebook and Instagram that directly open a WhatsApp chat, boosting engagement and conversions.
4. In-App Shopping & Payments
- In select markets like India and Brazil, WhatsApp Pay allows users to send money or pay businesses directly within the chat.
- Merchants can set up product catalogues and accept in-chat orders and payments.
Focus on Emerging Markets
WhatsApp’s monetisation features are seeing rapid adoption in emerging markets where the messaging app is already the default communication tool. Countries like India, Brazil, Indonesia, and Nigeria are key targets for growth, given their massive SMB base and rising digital commerce demand.
- WhatsApp Officially Introduces Monetisation Tools for Businesses - 06/17/2025
- iOS 26: The Future of iPhone is Here - 06/10/2025
- AI Testing Startup Thunder Code Secures $9m Seed Round - 06/09/2025
