MTN Nigeria has partnered with ETAP, a mobility technology company; to reward Nigerian drivers for maintaining good driving behaviour.
Leveraging ETAP’s game-changing app which uses advanced telematics to monitor driving behaviour such as speed, acceleration, braking, cornering and focus, the telco‘s customers across Nigeria will be able to earn Safe Driving Points that can be converted into vouchers for fuel, shopping vouchers for the most in-demand retail outlets, cinema and concert tickets, as well as vouchers for other exciting experiences.
ETAP will also sponsor data for MTN customers to access the app so that it would not consume data from their existing allowance and it would continue to work if they run out of data.
As part of this partnership with ETAP, MTN customers will also get a free 35-point car inspection at AutoFast locations in Total filling stations, making it easier to keep their vehicles in the best condition.
ETAP also has a leaderboard where drivers are gamified to maintain good driving behaviour. Drivers can monitor the leaderboard in real-time to get actionable insights on their driving behaviour, access tips to improve their driving behaviour and get rewarded for driving better. In addition, drivers can also challenge each other on who the better driver is based on their leaderboard ranking.
Adia Sowho, Chief Marketing Officer of MTN Nigeria said, “We want to connect our customers to exciting products and services that enable the best experiences, and this partnership with ETAP aligns perfectly with this mission. We are excited to be working with this innovative company to inspire behaviour change on Nigerian roads and ultimately improve the day-to-day experience of millions of Nigerians.”
Ibraheem Babalola, CEO and founder of ETAP, said “beyond driving much-needed insurance penetration in Nigeria, we are committed to inspiring behaviour change on our roads. We strongly believe that our shared value insurance model combined with MTN’s vast reach has the potential to catalyse improved driving behaviour on Nigerian roads. We are thrilled to have partnered with arguably the biggest company in Nigeria and we are looking forward to working together to drive real change across the country.”
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