Cartnshop, a Kenyan company that helps African small businesses build up internet storefronts quickly and inexpensively, has raised a $400,000 investment.

In late 2019, the firm launched engine one and onboarded 50 merchants. It released engine two with over 300 merchants after demonstrating the concept and receiving feedback. In 2020, it embarked on a market proof of concept with Safaricom and EABL, gaining enough market input to develop engine three, which is currently ready to go live and can support over one million merchants.

The new funding gotten from a group of business angels will support the launch of engine.

Founded in 2018 by Joseph Wambugu, CartnShop is an e-platform that allows any retail/enterprise business to expand their sales channels online to attract new customers, inquiries, and sales orders.

The startup offers various solutions to deliver an omni channel experience to customer with centralised view & control across multiple sales channel & marketing channels. It also allows you to Quickly roll out your Products, Promotions via your own website or mobile app.

Cartnshop has made its platform available to select retailers in Botswana and Tanzania, but Wambugu says Kenya is the company’s major emphasis.

“The Cartnshop ecosystem brings stakeholders including manufacturers, suppliers and distributors, service providers and e-commerce enablers into the channels, enabling a complete model of B2B2C,” said founder and CEO Joseph Wambugu.

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