Wamly, the video interview software startup, has closed an undisclosed funding round from South African venture capital firm, Knife Capital.

As part of the deal, Knife Capital partner, Davey Gant will join the Wamly Board of Directors.

Founded in 2018 by Francois de Wet, Wamly specialises in one-way video interview software that allows interviewers to send candidates a link where they complete a video interview with a pre-set list of questions and a time limit. The hiring team is then able to watch and review the interview at a time suitable for them.

The investment will be used to boost marketing initiatives, expand teams and enhance product development. The objective is to cement Wamly’s position as the leading software application for recruiters in the local market, as well as to start executing international expansion plans throughout Africa and beyond.

Commenting, CEO, Wamly; Marnus Broodryk said: “South Africa has a massive unemployment issue, and we don’t have the luxury of letting jobs stay vacant just because of long and outdated hiring processes.”

Broodryk who joined Wamly in 2020 added: “I joined Wamly 18 months ago and I’m so proud of everything we have accomplished as a company. We have a team of 20+ talented local individuals, have built a world-class product and have received support from some of the biggest names in corporate South Africa.

“Knife Capital is our ideal partner for this next growth phase with their deep experience and dynamic approach in taking African companies to the global stage.”

“Sometimes venture capital investments just fall into place,” says Keet van Zyl, founding partner at Knife Capital.

“I have an immense amount of respect for what Marnus has achieved in the South African entrepreneurial space, and when he told me about his new venture, the team behind it and the Wamly growth metrics, Knife Capital just had to take a closer look.

“We used Wamly for our own recruitment process during the due diligence exercise which underpinned the market opportunity. It has been a seamless journey so far and we are excited about executing on the disruptive growth strategy here!”

Mohammed Mane
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