Fawry, the Egyptian e-payments solutions, and banking services provider, has announced plans to establish a consumer finance company, Fawry Consumer Finance, broadening its existing offering of financial solutions as a service currently offered through partner banks and financial service providers.
This aims to expand the targeted consumer categories providing more options at check out and cementing Fawry’s position as a platform for financial services that empower consumers with a broad range of payment choices.
The move is in line with the government’s vision & FRA strategy to support financial inclusion & digital transformation.
The company will offer its customers convenient access to credit through multiple products including Buy Now Pay Later “BNPL”.
This is in line with the company’s strategy to add more financial services across its channels and expand its direct-to-consumer offering. As always with Fawry, the move is aimed to unlock opportunity on both the consumer and merchant side leveraging its dual-sided network.
By providing BNPL at checkout Fawry enables its merchants to grow sales and enhances its acceptance offering.
In that regard, AbdelMeguid Afifi, CFO of Fawry, said, “We know consumers are looking for frictionless experiences at check out and flexibility in payment offerings. In the last couple of years, we’ve seen a huge growth in buy-now-pay-later transactions. We also believe that providing value-added services at checkout for the merchant will be key to growing our acceptance business and deepen the utilization of our POS network.”
“The offering combines the two, allowing Fawry to meet real needs of consumers to gain access to credit and empowering merchants to offer their customers multiple options to pay on their own terms,” Afifi added.
Fawry Consumer Finance was established with an initial capital of EGP 10 million and is fully owned by Fawry and its subsidiaries. Fawry recently received the necessary license from the Financial Regulatory Authority (FRA) and is looking to directly offer its customers consumer finance in 2022.
