Shamba Pride, a Kenyan agritech startup, has raised a $1.1 million funding round led by Seedstars Africa Ventures and Gray Matters Capital‘s coLABS.
The funding is aimed at supporting Shamba Pride’s national expansion and roll-out of its digital solution to over 1,000 digitalized shops. This will allow the company to empower hundreds of thousands of smallholder farmers to boost their income and productivity through increased access to better quality inputs, education, financial services and market linkages.
Founded in 2016 by Samuel Munguti, Shamba Pride is a one-stop online-to-offline platform that connects smallholder farmers to quality inputs, services, and information through women and youth-owned DigiShops powered by technology.
“We are revolutionizing rural distribution systems for African farmers by transforming from traditional and informal systems to modern trade. Through Shamba Pride, existing last-mile agro dealer entrepreneurs are able to digitalize their operations and provide smallholder farmers with right and affordable technology, quality products and services. The model establishes a network of smart micro-entrepreneurs serving the smallholder farmer community, allowing farmers to increase their farm productivity, sustain their employment and their household income,” said CEO and Founder Samuel Munguti.
Speaking about the funding, Samuel Munguti, added , “we are excited to have Seedstars Africa Ventures and Gray Matters Capital join the Shamba Pride family. Our momentum to revolutionize last mile distribution systems for African farmers has gained new momentum. The investment will propel our national growth to service hundreds of thousands of smallholder farmers while creating a reliable community of smart microentreprenuers offering improved services to farmers.”
Maxime Bouan, Partner at Seedstars Africa Ventures said “Talented African early-stage entrepreneurs continue to lack funding despite providing tangible adapted solutions. We are convinced Shamba Pride’s online-to-offline model is perfectly suited to tap into a huge market opportunity by upskilling existing value chains and finally offering farmers the quality counterparts they deserve. Beyond capital, we will continue to actively support the company through additional market linkages and corporate partnerships within Africa and beyond to guarantee farmers obtain the best value.”
