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South African SaaS Mobile marketing, Mobiz Platform Closes $4m pre-Series A Funding

Mobiz, a South African SaaS Mobile marketing Platform, has raised a $4 million pre-Series A HAVAÍC, Futuregrowth, Launch Africa, Allan Gray E-Squared Ventures, CapaciTech and Endeavor’s Harvest Fund.

The funding will all the company accelerate its commercial expansion into the U.S., strengthen marketing, sales and account management and hire more staff in South Africa.

Founded in 2014 by Greg Chen, Mobiz offers SaaS mobile marketing platform that connects brands with their customers. A Mobiz campaign generates an in-text link featuring content-rich, hyper-personalised landing pages, delivered through the broad and reliable reach of SMS (text messages), that show market-proven results.

Mobiz is now turning its focus on small and medium businesses after its market dominance of the South African SMS marketing space.

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But according to Chen, the target market for this new business focus is not South Africa but the U.S. because “We sees potential in the U.S.’ small and medium business market due to as our product is easy to use and suited for the big market opportunity in the U.S.”

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