Jumia has said that it’s expanding its online food delivery service to Egypt after the exit of Uber Eats from the North African country.
This was disclosed by co-Chief Executive Officer Sacha Poignonnec said in a Bloomberg interview.
Food delivery “is increasingly important to us,” Poignonnec said after reporting a narrowed fourth-quarter loss last week.
The ecommerce as the pioneering Africa e-commerce business looks to grow beyond its main market of trading phones and electronics.
Food makes up 20% of overall transactions on the platform and is growing quickly, Poignonnec enthused.
He further said that Jumia is expanding the online food delivery service into Egypt, where there is a gap in the market following the exit of Uber Eats.
The move into Egypt means Jumia is offering some form of food delivery in all 11 of its markets except South Africa, where Naspers Ltd.-owned Mr D Food and Uber Eats dominate.
“Egypt is a promising market,” Poignonnec said. The company has added chain restaurants such as McDonalds and Burger King so far, with more to come, the CEO said.