Last month, Co-Creation Hub launched the Music–Tech Innovation Challenge in partnership with Music + Tech Space to find and support the development of tech-focused solutions across 4 thematic areas in Nigeria’s music industry.
The 4 thematic areas are:
-How might we make it easier for music labels to distribute their artist’s music across the continent and efficiently monetize consumption through simpler and more convenient payment systems?
-How might we make the process of royalty collection transparent, such that artists and labels are able to keep track of how much they are owed and how much is being owed to contributing parties?
-How might we make it easier for creators to instantly register copyright, publishing and mechanical splits at the point of creation?
Legal advisory for artists
-How might we increase the access to localized legal knowledge governing the Nigerian entertainment industry, such that it is easier for upcoming artists to find legal representation, and also check or confirm that their contracts are fit for purpose?
-How might we amplify the work being done by these small claims courts, educating artists and helping artists get justice for violations of their rights?
-How might we automate the process of artist management, such that managers are more efficient, and have a holistic view of all aspects of all their artists’ careers at all times?
-How do we educate artist managers on global music business management best practices, such that they are well-informed early on in their careers?
-How might we enable event managers to give brands visibility into credible event reporting data, such that they are able to align with, and sponsor events that capture their target audience?
-How might we track all financial transactions within an event space such that event organizers and vendors split revenues equitably according to agreed terms?
The judges for the aforementioned categories are Audu Maikori, Wale Davies, Uduak Oduok and Godwin Tom.
From the applications received, 12 finalists were shortlisted from across the country after several workshops and training.
On 2nd December, the finals of the Music-Tech Innovation Challenge was held virtually. All the 12 finalists pitched their innovative ideas that will disrupt the Nigerian music industry.
The winners for the categories are:
Royalti.io – Royalti.io helps independent artists and labels earn and keep track of royalties generated from their digital music and videos.
Legal advisory for artists
TheContractAid – is an online legal advisory platform that allows artists to get access to quick and affordable legal services.
The Music Learning Cap – is an e-learning platform that provides development training programs for upcoming artist managers.
Tix.Africa – Tix Africa is a self-service ticketing platform for event creators that allows people to create, share, and collect payments for live or virtual events.
The audience favourite
Music Hangout – Music Hangout is an online music streaming platform that promotes African indigenous music talents, solving the problem faced by artists that find it hard to showcase their creativity to the outside world and monetize their music production.
-The winning teams will receive technical support to build out their products as well as access to market/potential clients.
-There will be the possibility of funding for exceptional teams that demonstrate potential to scale through direct funding from CcHUB.