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Boomplay Nigeria To Expand Footprint into Francophone Nations

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Boomplay Nigeria

Boomplay Nigeria, a Chinese-backed music-streaming startup has announced that it is targeting French-speaking nations four years after it first launched in West Africa.

“We have started to look at the Francophone regions such as Cameroon and Cote d’Ivoire, as well as the areas where there is a large diaspora community such as North America and Europe,” General Manager Dele Kadiri said in Lagos.

The company, owned by Transsnet Music Ltd. and backed by Shenzhen Transsion Holdings Co., has seen growth accelerate since raising $20 million from investors to expand in Nigeria, Kenya, Ghana, and Tanzania.

It now has more than 53 million users, up from 42 million in April, and is adding 2 million a month to make it Africa’s largest music-streaming platform, Kadiri said.

Boomplay launched in Nigeria in 2015 is owned by Transsnet Music Limited, a China-based company. Users can stream songs and videos online for free or sign up for one of the platform’s subscription plans, which are available globally with a focus on Sub-Saharan Africa.

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