Nigerian Fintech startup, Paylater has taken the first step to becoming a fully digital bank as it has rebranded to become “Carbon“. The new brand will now offer bill payments, fund transfer, and savings products, in addition to loans.
The rebrand also sees the company’s mobile app being renamed to Carbon, which introduces brand new products such as free credit reports and a wallet for its customers to perform discounted transactions.
The transition is set to lay the foundations for Carbon’s focus on providing a wide portfolio of services for its customers, as it introduces in-app credit reports and provides credit via QR codes, in partnership with Visa.
Speaking on Paylater’s new name, the company’s co-founder and CEO Chijioke Dozie said: “It was very deliberate – most of our customers only know us as Paylater which conjures up images of credit, but we have grown as a company to offer so much more.
“Carbon is one of the most essential elements for human life, it is found in all life forms and is extremely versatile. So to us, Carbon represents our aspiration to go everywhere with our customers, become an essential part of their lives and be versatile enough to change or innovate to fulfill their needs.
“We know what our customers’ pain points and needs are when it comes to banking in Africa and we are building financial products around them”.
— Carbon (@get_carbon) April 8, 2019
The company is also looking to move into providing health insurance for its customers as it looks to lessen the burdens Nigerians currently face in accessing and paying for it. In the near future, Carbon will also be launching their very own virtual Visa card for customers to handle transactions.
Co-Founder Ngozi Dozie added: “We’re in a competitive space but whoever serves the customer best will reap the rewards. That’s been the thinking behind our product evolution, whether it’s our Bloom account targeted at female entrepreneurs or the partnerships we’ve been working on in the healthcare sector. The focus is on being attentive to what our customers want and need”.
The rebrand brings to a close a busy few months for Carbon, after they acquired payments company Amplify. Carbon also secured a $5mn debt financing from fintech platform Lendable and in 2018, became the first African fintech platform to secure a Credit Rating.