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Ugandan Startup Xente Set to Disrupt Nigeria’s Digital Commerce Space

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Ugandan startup, Xente has expanded to Nigeria. The startup allows customers from all over the world to buy products from Ugandan merchants and pay in instalments with cards or mobile money.

The startup has now made Nigeria its first market outside of Uganda, allowing users in the West African country to purchase airtime from all major networks, pay for utilities such as electricity, water and pay-TV services, and pay for physical products at partner stores using their Xente wallet. The startup’s driving force is to create a cashless Africa and embrace digital payments that are better than Cash. Nigeria is the first country Xente has extended its services to outside Uganda.


Xente Mobile App


“We are proud to have a second home, nothing makes us happier than to sit in Africa’s fastest growing economy. We are more than happy to provide every Nigerian citizen with a secure, convenient and stress-free online buying experience,” said Xente chief executive officer (CEO) Allan Rwakatungu.

Xente’s vision is to become Africa’s largest digital commerce and finance company through excellent service delivery of relevant products and services for businesses and consumers.

“After Nigeria, Xente shall continue scaling amongst other African countries from Kenya and South Africa to Tanzania before the end of April. We handle our customers with care, which is why we give them value for their money,” said Lyn Tukei, Xente’s chief marketing officer (CMO).

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