The early-stage investment firm, Microtraction has announced that it has invested in Nigerian On-demand delivery startup, Sendbox.

Sendbox provides shipping, escrow payments and discovery services to merchants and customers who carry out ecommerce transactions on social media platforms.

The Lagos-based startup was founded in 2016 by CEO and CTO Emotu Balogun and COO Olusegun Afolahan.

In a statement announcing the investment, Microtraction partner Dayo Koleowo said he was impressed by how quick the Sendbox founders were able to identify challenges or problems while running their business, as well as their ability to quickly find solutions on their own.

The company has backed a host of Nigerian startups including AccounteerRibyThank U CashCowryWiseBitkoin Africa, StackDx, and Allpro. As always, the exact amount invested remains undisclosed.

Musa Suleiman
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