Samsung Electronics Co Ltd launched on Wednesday the Samsung Galaxy S10, S10+ and S10e at the Bill Graham Civic Auditorium, San Francisco, California, nearly a decade after the launch of the first Galaxy S.

“Since its launch 10 years ago, the Galaxy S series has stood for premium innovation – offering consumers an incredible experience and the ability to find the device that’s right for them,” said DJ Koh, president and CEO of IT & Mobile Communications Division, Samsung Electronics, in a statement issued after the event.

The Galaxy S10’s unique infinity-o display packs an array of sensors and camera technology into a hole-in display – so users can maximize screen real estate without any distractions, according to the press statement.

It adds that the Galaxy S10’s display also includes the first-ever embedded Ultrasonic Fingerprint Scanner that reads the 3D contours of physical thumbprint – not a 2D image of it – for improved antispoofing.

The smartphone introduces new camera technology that makes it easy to take epic shots and videos as well as premium hardware and machine-learning-based software.

Meanwhile, the Galaxy S10 line offers fast wireless charging 2.0, IP68 water and dust resistance as well as the largest storage capacity available on a Galaxy device with 1TB of built-in storage and the ability to add an additional 512GB microSD card for up to 1.5TB.

“Galaxy S10 builds on that incredible legacy and delivers breakthrough display, camera, and performance innovations. With four premium devices, each built for a unique consumer in mind, Samsung is leveraging a decade of industry leadership to usher in a new era of smartphone technology,” said Koh.

The statement says that the Galaxy S10, Galaxy S10+ and Galaxy S10e will be available in prism white, prism black, prism green, prism blue, canary yellow and Flamingo Pink.  Galaxy S10+ will also be available in two, all-new, premium ceramic models: ceramic black and Ceramic White.

The smartphones will be available in stores and online beginning March 8, in select markets. Pricing starts at US$899.99 for the Galaxy S10, $999.00 for the Galaxy S10+ and $749.99 for the Galaxy S10e.

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