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AppsFlyer, the marketing measurement, attribution, and data analytics, has announced its acquisition of oolo, an AI-powered user acquisition and monetization decision-making
The Federal Competition and Consumer Protection Commission (FCCPC) has ordered Google to deactivate 18 more loan apps/digital lending companies from
Given that consumers in Nigeria are fiercely mobile-first, organisations looking to boost customer engagement would be wise to maximise their
Have you ever felt overwhelmed by managing your finances? With the growth of technology and innovation, personal finance apps have
Findings show a 25% increase in finance app installs across the continent, between 2021 & 2022 AppsFlyer and Google have
By Sue Azari – E-Commerce Lead at AppsFlyer It is no secret that over the past few years, the e-commerce
Online hookup apps are pretty good at what they do – as long as you have reasonable expectations, that is.
In 2021, the mobile industry in sub-Saharan Africa continued to show incredible resilience against the impacts of Covid-19 and experienced
Mobile apps have come a long way from the early days of the smartphone. Once considered more of a cool
When you want to download an app as an Android user, the first place to visit is the Google Play