Breadfast, an Egyptian quick-commerce and grocery delivery platform, has raised $10 million in a Series B2 funding round led by the European Bank for Reconstruction and Development (EBRD), with Novastar Ventures co-leading.
The investment pushes the company’s valuation to between $382 million and $400 million, solidifying its position as one of MENA’s fastest-growing e-commerce brands.
Fueling Expansion and Innovation
Founded in 2017 by Mostafa Amin, Muhammad Habib, and Abdallah Nofal, Breadfast has evolved from a morning bakery delivery service into a full-scale, vertically integrated grocery delivery platform.
Today, it offers more than 7,000 SKUs, including fresh bread, dairy, fruits, vegetables, meat, pantry staples, and household goods, delivered in as little as 60 minutes across Cairo, Giza, Alexandria, and Mansoura.
With the new funding, Breadfast plans to:
- Expand fulfilment centres across major Egyptian cities.
- Enhance in-house technology for faster, more reliable deliveries.
- Increase private-label product lines to boost quality control and margins.
- Scale Breadfast Pay, its fintech arm, is offering savings, withdrawals, and a branded payment card.
Investor Confidence in Egypt’s Quick-Commerce Market
The participation of EBRD and Novastar Ventures reflects the strong confidence in Breadfast’s operational model and Egypt’s growing e-commerce potential. The company’s end-to-end control of its supply chain—from sourcing and warehousing to last-mile delivery—has made it a standout in the region’s competitive quick-commerce (q-commerce) sector.
This round builds on Breadfast’s $26 million Series A funding in 2021 and a Series B extension earlier in 2025 that valued the company at $268 million.
A Super-App Vision for MENA
Beyond grocery delivery, Breadfast is positioning itself as a super-app for everyday needs. Through Breadfast Pay, it aims to integrate retail, payments, and financial services into one seamless platform—catering to millions of customers in Egypt and, eventually, across MENA.
About Breadfast
Breadfast is a Cairo-based quick-commerce startup delivering fresh groceries and essentials in under an hour. Backed by investors including Y Combinator, Vostok New Ventures, Endure Capital, JAM Fund, Shorooq Partners, and Flexport, Breadfast continues to redefine convenience for Egyptian consumers.
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