Suplyd, an Egyptian digital procurement platform serving Egypt’s HORECA (Hotels, Restaurants, and Cafés) sector, has closed a $2 million pre‑Series A funding round. The investment was led by 4DX Ventures, Camel Ventures, and VC, with participation from Seedstars and existing investors.
The funding follows Suplyd’s $1.6 million pre‑seed round in 2022 and will be used to expand across Egypt, enhance its technology infrastructure, and launch new backend services for the foodservice industry.
Founded in 2022 by Gohar Said, Karim Selima, and Ahmed ElMahdy, Suplyd has grown nearly 20‑fold since its initial funding. The platform now connects 5,000+ restaurants in Greater Cairo with suppliers, streamlining procurement through real‑time analytics, inventory management, and order tracking.
Suplyd addresses long‑standing inefficiencies in Egypt’s $10 billion foodservice supply chain, replacing manual processes with a centralised, data‑driven solution.
Backers Bet on Suplyd’s Market Disruption
“Suplyd’s early traction, supplier relationships, and diverse revenue streams made them a clear leader in this space,” said Peter Orth, Partner at 4DX Ventures.
Hasan Haider, Managing Partner at Plus VC, called Suplyd “a key enabler in Egypt’s F&B digital transformation,” highlighting the team’s operational execution and deep market understanding.
