With over 37 million Nigerian users, TikTok has evolved into more than just a video-sharing app—it’s now a full-fledged revenue-generating platform for Nigerian creators. From brand partnerships to live streams, influencers and everyday users are monetising their content.
Whether you’re a dancer, comedian, fashion lover, or food vlogger, here are the top ways to monetise TikTok in Nigeria this year.
TikTok Live Gifts
Once you reach 1,000 followers, you can go live and earn virtual gifts from viewers. These gifts can be converted into real money and withdrawn via Payoneer or domiciliary accounts.
Brand Deals and Sponsored Content
Nigerian TikTok creators with as few as 5,000 to 10,000 followers are landing sponsored posts and partnerships. Popular niches include skits, fashion, lifestyle, tech, and makeup.
Sell Your Products or Services
From custom wigs to Ankara fashion and skincare kits, creators are using TikTok to drive sales through short videos and storytelling. Some even link their Paystack or Flutterwave shops in their bio.
Affiliate Marketing
Creators are now using affiliate links to recommend gadgets, clothing, and kitchen tools. With platforms like Jumia KOL Program, Amazon Affiliates, and ClickBank, influencers can earn a commission on every sale.
Drive Traffic to Other Platforms
Many Nigerian TikTokers post the same videos on YouTube Shorts and Instagram Reels, where monetisation is active. With YouTube paying creators for short-form views, this is now a top secondary income stream.
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