MaxAB, the Egyptian B2B e-commerce platform, has acquired Fatura, in partnership with its fintech subsidiary Wasabi, in a move that consolidates the country’s largest digital retail and financial services ecosystem.
The acquisition marks a significant milestone in MaxAB’s mission to digitise the informal retail sector, combining Fatura’s lending capabilities and merchant base with Wasabi’s digital payment infrastructure.
Founded in 2019, Fatura has operated as a key fintech enabler for thousands of retailers, offering inventory procurement and short-term working capital loans. Through the acquisition, MaxAB will scale Fatura’s credit services using Wasabi’s embedded finance engine to drive financial inclusion among Egypt’s 400,000+ micro-retailers.
“Fatura’s platform complements our vision to empower small merchants with seamless access to stock, payments, and credit,” said Belal El-Megharbel, CEO and Co-founder of MaxAB. “Together, we’re building a digital ecosystem that addresses every operational pain point faced by retailers.”
With this deal, MaxAB now boasts a combined network of over 200,000 merchants, deepening its reach across grocery stores, kiosks, and pharmacies. Wasabi will integrate Fatura’s lending system into its super-app, enabling real-time credit scoring and mobile-based financing for merchants previously excluded from formal banking.
“This is a natural evolution of our fintech strategy,” said Karim Nour, CEO of Wasabi. “By embedding lending into everyday retail transactions, we’re bringing scalable financial services to the heart of Egypt’s economy.”
The integration is expected to help disburse over EGP 1 billion in credit to underserved merchants annually, closing a critical financing gap in Egypt’s retail sector.
Backed by international investors such as Quona Capital, Flourish Ventures, and Disruptech, the acquisition highlights growing investor interest in the intersection of fintech and supply chain digitisation in North Africa.
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