Google has announced that applications for the second cohort of the Google for Startup Black Founders Fund for Africa are now open.

Following the success of the first cohort last year, Google will increase its commitment with an additional $1 million in funding, and support for 10 more founders this year. This will result in a commitment of $4 million to 60 eligible black-founded startups across Africa.

The Black Founders Fund Africa is open to startups that meet the eligibility criteria in Botswana, Cameroun, Côte d’Ivoire, Ghana, Ethiopia, Kenya, Nigeria, Rwanda, Senegal, South Africa, Tanzania, Uganda and Zimbabwe.

While these thirteen countries are the prime focus due to their active tech and startup ecosystems, strong applications from other African countries will also be considered.

The fund is open to all startups that meet the criteria, with priority given to Google for Startups Accelerator & Partner program alumni.

Who Should Apply

The fund is open to all startups that meet the criteria, with priority given to Google for Startups Accelerator & Partner program alumni .Early-stage startups with black founders or diverse founding teams operating and headquartered in Africa. 

Program Highlights

  • Non-dilutive (equity free) cash awards of up to $100,000 per startup 
  • Up to $200k in Google Cloud credits
  • Access to a network of mentors to help tackle each startup’s unique challenges
  • Access to the best of Google – people, products, and best practices

The following African businesses are eligible for selection for the BFF:

  • Early-stage startups with black founders or diverse founding teams,
  • Startups which are benefiting the black community, operating and headquartered in Africa
  • Startups with a diverse founding team with at least one black founding member;
  • Those having a legal presence on the continent and building technology solutions for Africa and the global market;
  • And those who have the growth potential to raise more funding and create jobs.

The Google for Startups Black Founders fund was launched in the wake of the 2020 Black Lives Matter movement as part of Google’s racial equality commitments.

The initiative is a pledge toward driving economic opportunity for Black business owners. The BFF provides support to startups in the region in the form of equity-free cash assistance that helps them take care of immediate needs such as paying staff, funding inventory, and maintaining software licenses.

Those interested in applying for the Google for Startups, Black Founders Fund Africa can find more information at http://goo.gle/BFFAfrica.

Applications will close on 31 May 2022 and the winners will be announced on 29 July 2022.

Folarin Aiyegbusi, Head of Startup Ecosystem, SSA.

The Black Founders Fund Africa demonstrates our commitment to supporting innovation in underserved areas. Black-led tech startups face an unfair venture capital funding environment and that is why we are committed to helping them thrive, grow to be better and ensure the success of communities and economies in our region. The fund will provide cash awards and hands-on support to 60 Black-led startups in Africa, which we hope will aid in developing affordable solutions to fundamental challenges affecting those at the base of the socio-economic pyramid in Africa.

We are hopeful that the support received by the black founders will enable them to grow their business and in turn drive economic growth in Africa as they create solutions and give back to their communities.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.