Opibus, a Kenyan electric vehicle manufacturer, has announced that it has rebranded to Roam to accommodate its expanded vision.
At the beginning, the focus of Opibus now Roam, was to convert vehicles to electric for the safari, mining and utility markets. The company believes that it has already deployed many initial electric vehicle conversions and continued to develop other platforms, deploying the first African designed and developed electric motorcycle and electric bus; a new era for the company.
As such, the company says: “Our focus has therefore expanded. Opibus needed to change, it changed to Roam.”
What does the name means? It means to travel over a wide area, signifying the company’s exploration of the African continent. This change comes following its expansion to new emerging markets, and most notably our strategic shift to target more on these areas within the transport system that are the biggest carbon emitters.
The startup is therefore on a pathway that has a clear vision, to electrifying the African transport and energy system through reliable, accessible and connected products. This shift means the business will focus on mass utilization products; products that are used all day, everyday.
The products are the next generation of its prototypes and will be divided under the brand with the following segments: Roam Motorcycles, Roam Transit (buses), Roam Energy & Charging, and Muse (our conversions for the Mining, Utility and Safari segment).
