Mumerz, an Egyptian e-commerce platform for mothers, has secured a $1.2 million pre-seed round led by Disruptech.

Launched recently, Mumerz is a parent and child community platform and a one-stop online shop for all parent and child needs. It is the largest bilingual community and e-commerce platform in Egypt offering every parent and child their needs starting from pregnancy up to the age of 12.

Mumerz aims to fill the gap in information in advisory and product needs parents and children face. The platform offers a blog that includes articles on a large variety of issues related to pregnancy, childbirth, and mother and childcare integrated with the largest parent and child e-commerce platform in Egypt.

The company was co-founded by Amir Shenouda and Rahet Bally’s Founder, Nadia Gamal Al-Din. Shenouda brings on his 22 years of experience in the mother and child merchandise and e-commerce business. His experience includes holding major positions at Hamley’s, Toys R Us, Cartoon Network, Mumzworld, Souq, and Amazon.

“Mumerz acts as a natural continuation to Rahet Bally’s motherhood support services and allows us to serve millions of our mums who already trust us, consume our content daily, use our discount services, and come to our fitness facilities.

“Mumerz.com also capitalises on Rahet Bally’s massive insights on exactly what mums need as well as a seasoned advisory team that recommends what’s the best product fit for each mum’s needs based on Rahet Bally’s reviews across all product categories,” Gamal Al-Din said.

“We believe that the mother, baby, and child online vertical is underserved in Egypt,” said Shenouda, adding that the solution to this is in delivering an optimal customer experience with a wide range of mother-baby and child products at affordable prices.

Commenting on the transaction, Mohamed Okasha — the Managing Partner at Disruptech — said: “We are excited to lead the investment round for Mumerz. We believe that the website will grow into one of Egypt’s leading ‘femtech’ platforms, offering unique products and services to Egypt’s community of mothers. We will be working closely with Mumerz to expand its offering to customized financial services, helping to support increased opportunities for financial inclusion of women in Egypt.”

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