The Facebook Ad Manager has been a safe haven for many social media marketers. Through this tool, many companies and individuals have been able to create targeted ads that have yielded high returns.
Now, there are a lot of novices who want to harness the power of the Facebook Ad Manager. They want to give their advertisements or promotional campaigns effective reach and targeting.
This article is your go-to guide after setting up your Facebook Ad Manager. It will acquaint you with the workings of the Facebook Ad manager. While you can use your Facebook Ad Manager mobile application to apply what you’ll learn, the desktop version is recommended.
Step by Step Guide
The following steps will describe how you can use your Facebook Ad Manager from start to finish:
Create an Ad Campaign and Select your Objective
To create an ad campaign:
- Head to the campaign tab.
- Click “+” above “Create Ad” at the middle of the page or the green “+ create” at the top left corner beneath the campaign tab.
Clicking either will take you to another page, where you’ll select the objective of your campaign. The goal of your campaign should determine what you’ll pick as your objective. There are quite a number of these objectives on Facebook Ad Manager. Some of them include:
- Brand awareness: Targeting people who are least likely to forget your ads
- Reach: Targeting as many individuals as possible
- Local awareness: It’s the same as brand awareness with limitations to a particular location
- Engagement: Target users that are likely to engage posts
- Traffic: Directing people to a destination, a website, or application
- Leads: To obtain data from users interested in your product or service (via a newsletter sign-up form)
- Conversions: Triggering actions on your page, such as registering for a free trial or buying a product.
After choosing your campaign objective, give your campaign a name.
Creation of a New Ad Set
Next, you need to make a new ad set for your newly created campaign. To do this:
- Go to the Ad sets section.
- Tap “create,” then “use existing campaign.”
- Choose your campaign name.
- Give your ad set a name.
- Tap “Continue.”
Budgeting and Scheduling
This is one of the most critical aspects of using the Facebook Ad Manager. First, you should set the budget for the ad set. Next, set your campaign budget. It’s recommended you set the ad set budget first. That’s because setting a campaign budget first will prevent you from having separate budgets for your ad sets within that campaign.
You can choose between a daily budget and a lifetime budget. Your campaign objectives will determine your choice. Choosing Daily Budget means Facebook may spend up to the amount specified for each day the ad runs. On the other hand, Lifetime Budget is the overall amount that Facebook can spend over the entire period the ad is running.
Audience Selection
This is where you’ll select the audience you want your Facebook ads to target. There are various ways to filter your audience. Some of them include:
Location: The bigger the location or city you choose, the broader the reach of your ad. You can further filter the location to people residing in, traveling through, or newcomers in the area.
Custom audience: This will require a larger data set and a working Facebook pixel. Later on, you’ll be able to select custom audiences through users who have previously interacted with your brand.
Detailed targeting: There are unrestrained combinations of psychographic, behavioral, and demographic factors.
Gender: You can target your ads to a specific gender or both.
Selection of Ads Placement
After picking your audience, you need to determine where your ads will be located on Facebook. These locations are usually referred to as placements. There are options for selecting your ad placements: Manual Placements and Automated Placements. Automated placement is usually recommended because it takes less from you to optimize your ad campaign properly.
Your placement option will adjust according to the campaign objective you selected and the platform you’re using to run your ads. For instance, ad placements on Instagram will look and appeal differently from ad placements on your Facebook home feed. After selecting your preferred ad placement, click “Next.”
Ad Format Selection
Go to “Ad Setup,” click the drop-down menu for “Create Ad.” Beneath it, you’ll view various ad format options with previews of their placements for your choosing. Some of these formats include:
- Video Ad: This is an appealing format. It usually has a short message and may carry subtitles.
- Image Ad: It’s the classic format involving one visual.
- Collection Ad: It’s a format involving more than one image used for more sophisticated brand storytelling.
Selecting an Image and Adding your Copy
This section entails everything from the visual of your ad to the call to action. Start by clicking the “Add Media” drop-down and gradually work through each category until “Publish.” The categories in this phase are listed below:
- Media
- Primary text
- Headline
- Description
- Site URL
- Display link
- Call-to-action
Before you hit “Publish,” ensure you check the preview panel on your right. This will show you how your ad will look like, and you can use that to know what to adjust till you’re satisfied.
Placing the Ad Order
Go to your “Facebook Pixel” checkbox and tick it. Then, click “Place Order” before exiting the page. Facebook will take roughly a minute to approve your ad and launch it live. You have successfully created an ad using Facebook Ads Manager.
After creating your first ad through this guide, you won’t be a pro, but you get to avoid common mistakes when creating Facebook Ads.
Monitor Your Campaign’s Performance
To see how your ad campaign is performing:
- Go to “Account Overview” to see the total cost data, reach, and demographic rundowns.
- Tap “Campaigns” to see more relevant results for your active campaigns.
- Click “Ad Sets” to show the performance of each ad set within or across campaigns.
- Click “Ads” for real-time data on the performance of a single ad.
Conclusion
It’s essential to thin down your options to a single interest for each ad set in terms of targeting. This is because it makes it easier to measure the performance of that ad set using a specific variable such as a demographic.
References
- https://www.socialpilot.co/blog/facebook-ads-manager-guide
- https://www.facebook.com/adsmanager/manage/campaigns?act=191459221050729&filter_set
- https://www.socialpilot.co/blog/7-common-facebook-ad-mistakes
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