AIfluence, a Kenyan artificial Intelligence-driven marketing platform, has raised $1 million in seed investment led by Dubai-based EQ2 Ventures.
Other investors include in the round include Antler East Africa, Oui Capital, ArabyAds and an unnamed European family office.
With the new investment, AIfluence plans to launch in more countries in Africa, the Middle East and Asia by the end of the year and invest in its tech and SaaS platform.
Founded by Nelson Aseka, George Issaias, Lamusia Anzaya and Ankit Jindal in 2019, AIfluence offers an end-to-end solution to optimize and scale global influencer marketing strategies. Its advanced algorithm power influencer discovery and evaluation, campaign management and performance measurement for both organic and paid influencer marketing campaigns.
It also solves the major pain point experienced by most marketers in influencer marketing by accurately predicting and delivering measurable ROI on every campaign.
“We are at the cusp of a revolution. Globally the way marketing works is changing. We find ourselves at an intersection of advanced technology and the fastest-growing region in the world in terms of digital and social media penetration. It’s an exciting place to be. Africa’s rich tradition for storytelling is alive and kicking,” Aseka said in a statement.
“We simply enable such stories to be shared between peers who know and trust each other, and can place our brand messages into the heart of this communication ecosystem.”
AIfluence says it is currently running campaigns for clients across 13 countries in African and Asia. These clients are regional and global advertisers that span FMCG, banking, travel and electronics sectors. The startup has closed more than $1 million in contracts from these clients.
“People are the new media in today’s digital world, and AIfluence is uniquely positioned to turn this reality into tangible results for advertisers. We’ve been impressed by the team’s obsession to use data in order to spread authentic and relevant messages to the right audience. This is what advertising should always be. We’re looking forward to AIfluence’s journey ahead,” CEO of EQ2 Ventures Patrick Thiriet CEO said in a statement.
